2013

A Clue to the Recovery of Authenticity: McDonald’s

This exhibition began with the memory that the first food the Raul Bussot family ate after arriving in the United States was from McDonald’s. Kim Hongrok added diamond dust to hamburger wrappers collected from around the world. By placing wrappers discarded after use and gemstones traded at high prices within a single work, he shows how objects are assigned different values and how those values are newly created within capitalism.

With help from people around the world, the artist gathered wrappers from twenty countries and produced thirty works. The series later reached a wider audience at LA Art Show.